NIKE LORENZ.OG
FA Cup Final Project

Client Sector:
Sportswear, Advertising

Deliverables:
Graphic Design, Packaging Design, Product Mockups, Social Assets

Programmes Used:
Adobe Photoshop, Adobe Camera Raw, Adobe Illustrator

About:
Through my collaboration with Archive.DNA, the UK's largest sneaker archive, I had the unique opportunity to design bespoke physical products for Nike, intended as gifts for star athletes Marcus Rashford and Erling Haaland before their match. The process began with creating detailed mock-ups of two custom shoes using Adobe Photoshop and Adobe Camera Raw, setting a high visual standard. I then designed labels for the shoeboxes using Adobe Illustrator, ensuring the branding was both appealing and appropriate for the high-profile recipients. The final stage involved designing the actual shoeboxes, which were to encapsulate the significance of the occasion. These boxes were printed and delivered to the athletes ahead of the 2023 F.A Cup Final, exemplifying a seamless blend of aesthetic appeal and practical execution in my design work.